You’ve finally launched your website, but there’s just one problem: it’s nowhere to be found on Google. You search for your business name, your services, even your domain name, and nothing shows up. It’s frustrating, but you’re not alone.
Many small business owners in Nigeria face this issue. In this article, we’ll break down why your website might not be showing up on Google and what steps you can take to fix it.
1. Your Website Isn’t Indexed by Google
Google does not automatically know that your website exists. If your site hasn’t been indexed, it won’t appear in search results.
What to do:
Search for
site:yourdomain.comon Google.If no results show up, your site has not been indexed.
Create a Google Search Console account, submit your sitemap, and request indexing.
At Lumora by TechBox, we help our clients set up indexing properly from day one to avoid this issue.
2. You Are Not Using the Right Keywords
Google relies on keywords to match websites to what users are searching for. If your website content doesn’t include relevant terms, Google will struggle to place your site in front of your ideal audience.
What to do:
Use tools like Ubersuggest or Google Keyword Planner to research terms your customers are likely to search.
Include keywords relevant to your business or services in your content.
Ensure your homepage, service pages, and blog posts contain these terms naturally.
3. Your Website Has Poor SEO or None at All
Search Engine Optimization (SEO) helps search engines understand what your site is about. Without proper SEO structure, your site will struggle to rank, even with good content.
Common SEO problems include:
Missing meta titles and descriptions
No alt text for images
Poor heading structure
Lack of internal linking between pages
What to do:
Use a free SEO audit tool like Ahrefs, Ubersuggest, or SEOptimer.
Fix errors such as missing metadata or slow load times.
Consider hiring an expert for a full SEO strategy.
4. Your Site Is Too Slow
Speed matters. A slow website frustrates users and signals to Google that your site may offer a poor user experience.
What to do:
Compress your images before uploading them.
Use a lightweight theme, especially on WordPress.
Minimize unnecessary plugins or third-party scripts.
Choose a reliable hosting provider with fast server speeds.
Every website built by Lumora is optimized for speed and mobile responsiveness.
5. Your Website Is Not Mobile-Friendly
Over 70 percent of web traffic in Nigeria comes from mobile devices. If your website does not display properly on phones or tablets, you are losing traffic, and Google is noticing.
What to do:
Use responsive design that adapts across screen sizes.
Test your website using Google’s Mobile-Friendly Test tool.
Ensure your site fonts, buttons, and images are mobile-optimized.
6. You Don’t Have Enough Content or Backlinks
Google rewards sites that offer consistent, valuable content. A one-page website with just a logo and contact form will not rank competitively.
What to do:
Add a blog and update it regularly.
Create service pages with detailed descriptions.
Get listed on reputable directories, blogs, or local business networks to earn backlinks.
Conclusion
A beautiful website is not enough. If you want your site to be visible on Google, it must be fast, mobile-friendly, properly optimized, and content-rich.
At Lumora by TechBox, we build websites and platforms that are not only visually appealing but also optimized to perform. Whether you need a redesign, an SEO audit, or a full digital strategy, we are here to help.
Ready to get your website seen?
Contact us today and let’s build something that works.